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Business
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Principles of Customer Relationship
Quiz 5: CRM and Data Management
Path 4
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Question 1
Essay
Define a goal of Customer Data Integration (CDI).
Question 2
Essay
What has changed over the last few years that made CDI more challenging?
Question 3
Essay
Why are standards important relative to customer interaction?
Question 4
Essay
Which problem would a data integrator prefer over the other, inconsistency in data accuracy, or consistent inaccuracy?
Question 5
Essay
CDI is based on what three components?
Question 6
Essay
How does CDI enable an organization to form and sustain relationships with itscustomers?
Question 7
Essay
Within the context of CDI, what is a household?
Question 8
Essay
Give examples of consumer touch points?
Question 9
Essay
What is the purpose of defining a consumer rule priority table?
Question 10
Essay
Define in logical order the typical CDI steps that organizations have put into place.
Question 11
Essay
A person opts out of future solicitations on the company's web site but receives a telephone solicitation from the same company the following week during dinner.Explain the dilemma and suggest ways of stopping this from recurring.