The basic notion behind the idea of a "Hierarchy of Sales Objectives" is that some objectives are more important than others.
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Q15: Companies may view integrators as competitors, even
Q16: Many sales forces are taking-on a bigger
Q17: The sales force's only involvement in product
Q18: Strategic implementation decisions include the marketing mix
Q19: The first step in developing a go-to-market
Q21: The sales force is generally involved in
Q22: The sales force is generally responsible for
Q23: It is not unusual for the customer
Q24: _Is the way an organization attempts to
Q25: It is very unusual for the customer
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