A positioning strategy is concerned with how a company wants customers to perceive the company vis-à-vis competitors.

Question

Quizplus · Accepted Answer

A positioning strategy is indeed concerned with how a company wants customers to perceive the company compared to competitors. This can involve factors such as pricing, branding, product features, and target market. The goal is to differentiate the company from competitors and create a clear and compelling value proposition in the minds of customers.

A Positioning Strategy Is Concerned with How a Company Wants