For a consultative relationship to be profitable for the supplier, it usually must be a long-term relationship.

Question

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A consultative relationship is based on providing ongoing advice and guidance to the customer, which requires a long-term commitment from the supplier. Over time, this can result in increased profitability for the supplier as the relationship deepens and the customer becomes more reliant on their expertise. Short-term consultative relationships may not provide the same level of benefits for the supplier.

For a Consultative Relationship to Be Profitable for the Supplier