A_______ should include a statement about (1) the type of customers served, (2) the needs to be fulfilled, and (3) the technology used to fulfill the needs.
A) customer-product matrix
B) customer base triangle
C) segmentation
D) business mission
E) target marketing

Question

Quizplus · Accepted Answer

A business mission should include a statement about the type of customers served, the needs to be fulfilled, and the technology used to fulfill the needs. It is a concise statement that communicates the purpose and direction of the company.

A_______ Should Include a Statement About (1) the Type of Customers