Developing a plan for how you want your customers to perceive your product is referred to as:
A) customer relationship management.
B) a go-to-market strategy.
C) positioning.
D) a customer strategy.
E) a segmentation strategy.

Question

Quizplus · Accepted Answer

Developing a plan for how you want your customers to perceive your product is referred to as positioning. This involves defining the unique value proposition of the product and identifying the target market and competition in order to create a specific image and identity for the product in the minds of consumers. Customer relationship management, go-to-market strategy, customer strategy, and segmentation strategy are all important elements in a marketing plan, but they are not specifically focused on defining the perception of the product.

Developing a Plan for How You Want Your Customers to Perceive