This type of relationship is characterized by the selling company spending considerable time understanding the special needs of the customer and marshalling resources inside the supplier's company to meet those special needs.
A) a transactional relationship
B) a consultative relationship
C) an enterprise relationship
D) both b and c above
E) both a and b above

Question

Quizplus · Accepted Answer

This describes an enterprise relationship, where the supplier deeply engages with the customer's needs, and a consultative relationship, where the supplier provides advice and customization based on understanding the customer's requirements.

This Type of Relationship Is Characterized by the Selling Company