The purchasing practice of utilizing supplier tiers is analogous to the marketing practice of customer segmentation.

Question

Quizplus · Accepted Answer

Both supplier tiers and customer segmentation involve dividing a larger group into smaller subgroups based on specific characteristics (such as spend levels or buying behaviors). These subgroups can then be treated differently in terms of pricing, communication, and overall strategy. Therefore, the statement is true.

The Purchasing Practice of Utilizing Supplier Tiers Is Analogous to the Marketing