The 80-20 principle suggests that marketing efforts should be concentrated on a majority of customers.

Name: The 80-20 principle suggests that marketing efforts should be concentrated on a majority of customers.
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The 80-20 principle, also known as the Pareto Principle, suggests that roughly 80% of effects come from 20% of causes. In marketing, this often translates to focusing efforts on the 20% of customers who generate 80% of the sales, not the majority of customers.

The 80-20 Principle Suggests That Marketing Efforts Should Be Concentrated