Sales and cost data can be combined to show the effects of changes in selling tactics on the profitability of the firm.
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Q13: In analyzing sales figures to evaluate performance,
Q14: A sales force evaluation model does not
Q15: Another way to identify problem areas from
Q16: One specific sales breakdown is usually sufficient
Q17: Once performance standards are set, the next
Q19: According to the iceberg principle, 20 percent
Q20: The 80-20 principle suggests that marketing efforts
Q21: Behavioral measures of performance are usually more
Q22: The development of Behavioral Observation Scales (BOS)
Q23: Territorial sales data can seldom be a
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