The actual sales levels achieved in any period are determined by which of the following?
A) the intensity of the company's marketing program
B) actions of competition
C) general economic conditions
D) both a and b of the above
E) all of the above
Correct Answer:
Verified
Q36: A minimum of two periods of data
Q37: Sales forecasting using a moving average takes
Q38: A smoothing constant of .8 in exponential
Q39: The major decision with exponential smoothing forecasts
Q40: At least three periods of data are
Q42: The main consideration with forecasting by _
Q43: Which of the following sales forecast methods
Q44: The easiest way of estimating the number
Q45: The jury of executive opinion:
A) is rarely
Q46: The Buying Power Index expresses sales potential
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