The easiest way of estimating the number of buyers for a consumer product is:
A) conducting a telephone survey of a representative population.
B) conducting a mail survey of representative population.
C) consulting secondary sources.
D) all of the above.
E) none of the above.

Question

Quizplus · Accepted Answer

Consulting secondary sources, such as market research reports or sales data from similar products, would provide the most accurate estimate of the number of buyers for a consumer product. Telephone and mail surveys may still have sampling errors or biases, and may not be able to reach a large enough sample size to make an accurate estimate.

The Easiest Way of Estimating the Number of Buyers for a Consumer