Soliciting the judgment of a group of experienced managers to obtain sales estimates for future time periods is known as:
A) econometrics.
B) jury of executive opinion.
C) regression.
D) surveys of buying intentions.
E) naïve approach.

Question

Quizplus · Accepted Answer

Soliciting the judgment of a group of experienced managers to obtain sales estimates for future time periods is known as a jury of executive opinion. This method is based on the assumption that experienced managers who have been in the industry for a long time can provide valuable insight and judgment regarding future sales estimates.

Soliciting the Judgment of a Group of Experienced Managers to Obtain