The forecasting method which assumes nothing is going to change and the best estimate for the future is the current level of sales is known as the:
A) trend projection.
B) moving average.
C) exponential smoothing.
D) naïve approach.
E) linear regression analysis.

Question

Quizplus · Accepted Answer

The description matches the naïve approach, where the forecast for the future period is simply the value of the previous period.

The Forecasting Method Which Assumes Nothing Is Going to Change