Which segment of a market will consider consumer characteristics such as their motives, opinions, interests, and attitudes?
A) Consumographic variables
B) Geographic variables
C) Psychographic variables
D) Behavioural segmentation
E) Demographic variables

Question

Quizplus · Accepted Answer

Psychographic variables consider consumer characteristics such as their motives, opinions, interests, and attitudes. They focus on understanding consumers' personality traits, beliefs, values, and lifestyles. This type of segmentation helps marketers understand how consumers think, feel, and behave, and it can be used to develop more targeted marketing campaigns that resonate with consumers' needs and desires.

Which Segment of a Market Will Consider Consumer Characteristics Such