People with similar wants and needs constitute ________, which clearly requires ________.
A) a demographic market segment; market segmentation
B) a target market; market segmentation
C) a target market; relationship marketing
D) a geographic market segment; relationship marketing
E) a psychographic market segment; relationship marketing

Question

Quizplus · Accepted Answer

People with similar wants and needs form a target market, which requires market segmentation to identify and understand their characteristics and preferences. This allows for more effective marketing strategies and messaging to be developed and targeted towards this specific group. A demographic or psychographic market segment may also be used to identify this group, but the key factor is that they are a target market that requires market segmentation. Relationship marketing may be used in conjunction with market segmentation to build long-term relationships with customers within the target market. However, it is not a requirement for identifying and understanding the target market.

People with Similar Wants and Needs Constitute ________, Which Clearly