If you are in the market for a new set of skis, you probably have some idea of who provides the best skis and how they differ. You may have accumulated some of this knowledge during the information-seeking stage and combined it with what you knew before. The next stage for you is to
A) evaluate alternatives.
B) seek information.
C) buy a new pair of skis.
D) recognize the problem.
E) evaluate post-purchase.

Question

Quizplus · Accepted Answer

Since the customer has already gathered information on the available options, the next stage is to evaluate and compare the alternatives before making a purchase decision.

If You Are in the Market for a New Set