Which of the following is correct with regard to rational and emotional purchase motives?
A) Emotional purchase motives generally lead to post-purchase unhappiness.
B) Rational motives are normally used for industrial goods purchases, while emotional motives are normally used for consumer goods purchases.
C) Research shows that rational motives are more commonly used by men, while emotional motives are more commonly used by women.
D) Emotional motives are used when purchasing services, while rational motives are used when purchasing goods.
E) None of these is correct.

Question

Quizplus · Accepted Answer

The statements provided as options A, B, C, and D contain generalizations or misconceptions about purchase motives. Emotional purchase motives do not necessarily lead to post-purchase unhappiness. The distinction between industrial and consumer goods purchases or services and goods purchases based on rational versus emotional motives is not absolute. Similarly, attributing rational motives predominantly to men and emotional motives to women is an oversimplification and can be misleading. Purchase motives can vary widely among individuals and situations, making E the correct choice.

Which of the Following Is Correct with Regard to Rational