As you go to the store to write a cheque for the new professional suit you're going to buy, you consider what ties and shirts would go well with it. You are in the ________ stage of the consumer buying process.
A) evaluation of alternatives
B) purchase decision
C) problem recognition
D) post-purchase evaluation
E) information seeking

Question

Quizplus · Accepted Answer

The consumer has already recognized the problem or need for a new professional suit and has gone through the information-seeking and evaluation of alternatives stages. Now, they are at the point of making the purchase decision and considering complementary items such as ties and shirts. The post-purchase evaluation stage would come after the consumer has made the purchase and used the suit.

As You Go to the Store to Write a Cheque