Question 1

Before making your final decision on that new computer, you write down all the features, prices, and warrantees of the different products you've seen. You are in the ________ stage of the consumer buying process.
A) problem recognition
B) post-purchase evaluation
C) purchase decision
D) information seeking
E) evaluation of alternatives

Accepted Answer

The consumer is evaluating the alternatives by comparing the features, prices, and warranties of different products before making a final decision. This corresponds to the evaluation of alternatives stage in the consumer buying process.

Question 2

Which category of influences on consumer behaviour includes ethnic groups, social class, occupation, and income?
A) Past experience
B) Psychological
C) Social
D) Cultural
E) Personal

Accepted Answer

Cultural factors include the shared beliefs, values, customs, behaviors, and artifacts that characterize a group or society. This includes ethnic groups, social classes, occupation, and income.

Question 3

Michael decides that he cannot afford the cost of a new set of tires for his car until after payday. Which state of the consumer buying process is he in?
A) Problem recognition
B) Evaluation of alternatives
C) Purchase decision
D) Information seeking
E) Post-purchase evaluation

Accepted Answer

Michael has recognized the need for new tires (problem recognition) and likely considered his options (evaluation of alternatives) and sought information (information seeking). His decision not to purchase until after payday indicates he is at the purchase decision stage, where he decides whether or not to buy based on his current financial situation.

Question 4

As you are driving down the road in your new Chevrolet, you notice that a new Ford has stopped beside the road and has its hazard lights blinking. You smile but decide to stop anyway to help out. You are in the ________ stage of the consumer buying process.
A) problem recognition
B) information seeking
C) purchase decision
D) evaluation of alternatives
E) post-purchase evaluation

Accepted Answer

You are reflecting on your purchase decision and comparing your Chevrolet to the Ford, which is part of the post-purchase evaluation stage.

Question 5

When you obtain your first job after graduation, your new income may let you purchase items that were once too expensive. You would be in what stage of the consumer buying process?
A) Purchase decision
B) Information seeking
C) Evaluation of alternatives
D) Post-purchase evaluation
E) Problem/need recognition

Accepted Answer

The consumer is recognizing a problem or need that they can now address with their new income. This is the first stage of the consumer buying process.

Question 6

Rob has decided to buy a new computer based on the relatively low costs, the features he can get, the warranty that comes with the computer, and the overall usefulness it will provide. He has made his decision based on
A) rational motives.
B) irrational motives.
C) subjective motives.
D) analytical motives.
E) emotional motives.

Accepted Answer

Rob's decision is based on rational motives such as cost, features, warranty, and usefulness. He has weighed the pros and cons of each option and made a decision based on logical criteria rather than emotional or subjective factors.

Question 7

An individual's motivations, perceptions, ability to learn, and attitudes are part of which influence on consumer behaviour?
A) Personal
B) Social
C) Cultural
D) Past experience
E) Psychological

Accepted Answer

Motivations, perceptions, ability to learn, and attitudes are all psychosocial factors that fall under the category of psychological influences on consumer behavior.

Question 8

Which of the following is the best example of an emotional motive in consumer purchasing?
A) A major shoe company purchases the latest designer styles in order to please customers.
B) A leather shop provides goods to local handbag makers.
C) A businesswoman buys a new suit for an important presentation.
D) A housewife donates unworn dresses to a resale shop.
E) A group of neighbourhood moms holds a free childcare seminar for new mothers.

Accepted Answer

The emotional motive in this case is the desire to make a good impression and feel confident during the presentation. The purchase of a new suit is driven by emotional factors rather than purely practical ones. The other choices do not involve emotional motives for consumer purchasing.

Question 9

Tamika starts a business making teddy bears and elects to use focus groups to determine whether customized bears would be well received in a hospital setting. The focus groups prove to be unhelpful in answering this question. Which of the following could not be a valid explanation?
A) Not enough focus groups were used.
B) Focus groups are not a recommended method for obtaining people's opinions.
C) The people in the focus groups could not relate to a hospitalized child's experience.
D) Responses from focus group members were not recorded accurately.
E) The questions asked were not designed to reveal the information being sought.

Accepted Answer

Focus groups are a commonly used method for gathering opinions and insights for product development or market research. While they may not always provide clear, definitive answers, they can still be useful in generating ideas and identifying potential issues or concerns. It is unlikely that a well-designed, properly conducted focus group would prove entirely unhelpful, so option B is not a valid explanation. Options A, C, D, and E may all be valid reasons why the focus groups did not yield useful results.

Question 10

________ is the study of the decision process by which customers come to purchase and consume products.
A) Customer buying logic
B) Purchase decision model
C) End-user purchase behaviour
D) Consumer behaviour
E) Buyer behaviour

Accepted Answer

Consumer behaviour is the best choice as it specifically relates to the study of the decision process made by customers when purchasing and consuming products. The other options are either too broad or not specific enough in their description of this concept.

Question 11

As Bill enters the store, he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants. He has made a(n) ________ decision.
A) rational
B) emotional
C) illogical
D) subjective
E) logical

Accepted Answer

Bill's decision to buy a shirt even though he came into the store looking for pants is likely based on his emotions or feelings towards the shirt. He may have been drawn to the color, style, or brand of the shirt, which influenced his decision-making process. This type of decision is known as an emotional decision, where emotions and feelings play a significant role in the decision-making process.

Question 12

On the first day of your new job, you notice that your wardrobe is not up to company standards. You are at the ________ stage of the consumer buying process.
A) problem recognition
B) purchase decision
C) post-purchase evaluation
D) information seeking
E) evaluation of alternatives

Accepted Answer

The scenario describes the realization that the current wardrobe doesn't meet the requirement of the company, which is the first stage of the consumer buying process, known as problem recognition. The other stages in the consumer buying process are information seeking, evaluation of alternatives, purchase decision, and post-purchase evaluation, which do not fit the given scenario.

Question 13

In consumer behaviour, what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?
A) Psychological
B) Personal
C) Social
D) Domestic
E) Cultural

Accepted Answer

These influences are referred to as cultural influences, which are shaped by a group's values, beliefs, customs, and way of life. Cultural influences can distinguish one large group from another and one ethnic group from another.

Question 14

Needing some new clothes, you ask one of your co-workers where he shops. That evening you check the newspapers for sales. You are in the ________ stage of the consumer buying process.
A) information seeking
B) post-purchase evaluation
C) problem recognition
D) purchase decision
E) evaluation of alternatives

Accepted Answer

The information seeking stage involves seeking information about the product, such as where to buy it, what features it has, and what brands are available. In this scenario, the individual is asking for recommendations and checking for sales, which indicates they are in the information seeking stage.

Question 15

Bob, due to a strong work ethic, has worked his way up the ladder and would be considered middle class, which is reflected in his recent purchases. This is an example of
A) psychological influences.
B) social influences.
C) personal influences.
D) cultural influences.
E) past experience influences.

Accepted Answer

The answer of Bob, due to a strong work ethic,...

Question 16

The influence category which includes "lifestyle" is ________, while the category that includes an individual's "motivations" is ________.
A) personal; psychological
B) psychological; social
C) cultural; social
D) social; cultural
E) social; psychological

Accepted Answer

The influence category of "lifestyle" pertains to an individual's personal choices and behaviors, making it a personal influence, while "motivations" fall under the psychological category, as it deals with an individual's inner drives and desires.

Question 17

Based on a product review in a magazine, Rob decided which product to buy. He is demonstrating the impact of
A) psychological influences.
B) cultural influences.
C) past experience influences.
D) social influences.
E) personal influences.

Accepted Answer

The product review in a magazine is an example of social influence, as it is an external factor that can affect one's decision-making by informing or persuading them through the opinions or experiences of others.

Question 18

As you go to the store to write a cheque for the new professional suit you're going to buy, you consider what ties and shirts would go well with it. You are in the ________ stage of the consumer buying process.
A) evaluation of alternatives
B) purchase decision
C) problem recognition
D) post-purchase evaluation
E) information seeking

Accepted Answer

The consumer has already recognized the problem or need for a new professional suit and has gone through the information-seeking and evaluation of alternatives stages. Now, they are at the point of making the purchase decision and considering complementary items such as ties and shirts. The post-purchase evaluation stage would come after the consumer has made the purchase and used the suit.

Question 19

Scott is an intelligent, conservative programmer. His clothes purchases are typically darker in colour and not the current fad. This is an example of
A) past experience influences.
B) cultural influences.
C) social influences.
D) personal influences.
E) psychological influences.

Accepted Answer

Scott's clothing choices are likely influenced by his personal preferences and values, rather than external factors such as cultural or social norms. This suggests that his purchases are driven by personal influences.

Question 20

To help you decide which new suit to purchase for your job interview, you ask a trusted friend to give you her opinion on each of the suits you're looking at. You are in the ________ stage of the consumer buying process.
A) post-purchase evaluation
B) purchase decision
C) evaluation of alternatives
D) information seeking
E) problem recognition

Accepted Answer

The stage where you are evaluating alternatives, which suit to purchase for your job interview, is where you are comparing the different options available to you. In this stage, you are seeking opinions from others to help you make the right purchase decision, which makes choice C - Evaluation of alternatives, the best answer.

Quiz 12: Understanding Marketing Principles and Developing Products

Before making your final decision on that new computer, you write down all the features, prices, and warrantees of the different products you've seen. You are in the ________ stage of the consumer buying process.

Which category of influences on consumer behaviour includes ethnic groups, social class, occupation, and income?

Michael decides that he cannot afford the cost of a new set of tires for his car until after payday. Which state of the consumer buying process is he in?

As you are driving down the road in your new Chevrolet, you notice that a new Ford has stopped beside the road and has its hazard lights blinking. You smile but decide to stop anyway to help out. You are in the ________ stage of the consumer buying process.

When you obtain your first job after graduation, your new income may let you purchase items that were once too expensive. You would be in what stage of the consumer buying process?

Rob has decided to buy a new computer based on the relatively low costs, the features he can get, the warranty that comes with the computer, and the overall usefulness it will provide. He has made his decision based on

An individual's motivations, perceptions, ability to learn, and attitudes are part of which influence on consumer behaviour?

Which of the following is the best example of an emotional motive in consumer purchasing?

Tamika starts a business making teddy bears and elects to use focus groups to determine whether customized bears would be well received in a hospital setting. The focus groups prove to be unhelpful in answering this question. Which of the following could not be a valid explanation?

________ is the study of the decision process by which customers come to purchase and consume products.

As Bill enters the store, he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants. He has made a(n) ________ decision.

On the first day of your new job, you notice that your wardrobe is not up to company standards. You are at the ________ stage of the consumer buying process.

In consumer behaviour, what is the name for the influences that include the "way of living" that distinguishes one large group from another and one ethnic group from another?

Needing some new clothes, you ask one of your co-workers where he shops. That evening you check the newspapers for sales. You are in the ________ stage of the consumer buying process.

Bob, due to a strong work ethic, has worked his way up the ladder and would be considered middle class, which is reflected in his recent purchases. This is an example of

The influence category which includes "lifestyle" is , while the category that includes an individual's "motivations" is .

Based on a product review in a magazine, Rob decided which product to buy. He is demonstrating the impact of

As you go to the store to write a cheque for the new professional suit you're going to buy, you consider what ties and shirts would go well with it. You are in the ________ stage of the consumer buying process.

Scott is an intelligent, conservative programmer. His clothes purchases are typically darker in colour and not the current fad. This is an example of

To help you decide which new suit to purchase for your job interview, you ask a trusted friend to give you her opinion on each of the suits you're looking at. You are in the ________ stage of the consumer buying process.