Question 1

A Web site address that Web browsers recognize is called a(n)____.
A)URL
B)EDI
C)DSS
D)UPC

Accepted Answer

A URL (Uniform Resource Locator) is a web site address that can be recognized by web browsers. EDI (Electronic Data Interchange), DSS (Decision Support Systems), and UPC (Universal Product Code) are not related to website addresses.

Question 2

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal,corporate,and university libraries for a fee.LexisNexis is an example of a data ____.
A)compiler
B)wholesaler
C)warehouse
D)miner

Accepted Answer

LexisNexis acts as a wholesaler by putting together various data sources and offering them to libraries for a fee. They are not simply compiling the data themselves (A), acting as a warehouse to store it (C), or actively mining for new data (D).

Question 3

Data collected in an open data partnership is ____.
A)available only to the researchers gathering the information
B)available to the consumers from whom researchers gather the information
C)made publicly available on the Internet
D)sold to the consumers from whom researchers gather the information

Accepted Answer

The answer of Data collected in an open data partnership...

Question 4

An Internet user sets up his computer so that it will send him regular news about his favorite professional football team.What application is in use?
A)push technology
B)pull technology
C)smart agent software
D)RFID

Accepted Answer

The answer of An Internet user sets up his computer...

Question 5

Which technique covertly discovers and records the websites that consumers visit?
A)cloud storage
B)history sniffing
C)RFID rags
D)Boolean operators

Accepted Answer

History sniffing involves secretly tracking and recording the websites that a user visits, usually by exploiting browser vulnerabilities. Cloud storage, RFID rags and Boolean operators do not relate to this technique.

Question 6

Yahoo! and Google are examples of ____.
A)home pages
B)search engines
C)ISPs
D)CRMs

Accepted Answer

Yahoo! and Google are both search engines, which are websites or software programs that allow users to search for information on the internet based on keywords and phrases. Home pages (A) are the main page of a website, ISPs (C) are internet service providers that provide internet access to consumers, and CRMs (D) are customer relationship management software used by businesses to manage interactions with customers.

Question 7

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?
A)environmental scanning
B)behavioral tracking
C)search engine marketing
D)electronic data interchange

Accepted Answer

Melanie is performing environmental scanning which involves gathering information on changes and trends in the external operating environment of a company. This information can be used to identify potential threats and opportunities for the organization.

Question 8

When you visit Web sites,most likely,a small computer file that records your Web usage history is created.This small computer file is called a(n)____.
A)electronic data exchange
B)cookie
C)URL
D)intranet

Accepted Answer

The small computer file that records your Web usage history is called a cookie. Cookies are used by websites to track user behavior, personalize content, and improve user experience. They can store information such as login credentials and preferences. However, they can also be used for targeted advertising and pose a privacy risk.

Question 9

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n)____________________.

Accepted Answer

The answer of A computer-based system that helps marketing managers...

Question 10

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site.This is an example of ____.
A)push technology
B)electronic data interchange
C)pull technology
D)a URL

Accepted Answer

Amazon recommending books is an example of push technology, where information is sent to the user without them explicitly requesting it. This contrasts with pull technology, where the user must request information.

Question 11

CompuStat,which publishes financial data,such as income statements and balance sheets,is an example of which type of database?
A)statistical database
B)financial database
C)video database
D)electronic interchange database

Accepted Answer

CompuStat is a financial database because it specifically focuses on publishing financial data related to income statements and balance sheets.

Question 12

When a marketing manager has sufficient information to make a good decision,the information is said to be ____________________.

Accepted Answer

The answer of When a marketing manager has sufficient information...

Question 13

Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.

Accepted Answer

The answer of Information that is provided when a marketing...

Question 14

Procter & Gamble regularly monitors trends and information posted about their products and brands by consumers on several Web sites.Which source of data input does this represent?
A)scanner data
B)Internet records
C)behavioral tracking
D)Web tracking

Accepted Answer

This represents Web tracking, as Procter & Gamble is monitoring information posted by consumers on several Web sites.

Question 15

Most companies use a private data network that uses Internet standards and technology,but only allows those individuals whom the organization deems as appropriate participants to access data.This is an example of a(n)____.
A)Intranet
B)smart network
C)internal source
D)content provider

Accepted Answer

The description provided fits that of an intranet, which is a private network that uses Internet protocols and technology to securely share information within an organization. Only authorized users have access to the intranet, ensuring data privacy and security.

Question 16

Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis.What term describes this function?
A)cookies
B)EDI
C)pull technology
D)data transference

Accepted Answer

This function is known as Electronic Data Interchange (EDI). It involves the exchange of business documents in a standardized electronic format between trading partners. In this case, Wal-Mart is transmitting sales data to Wrangler jeans to facilitate inventory replenishment.

Question 17

Laurie finds the perfect sweater on Talbot's Web site during its season's clearance sale,but is unable to purchase it in her size.The following year,Talbot's sends Laurie an email notifying her of a similar sweater in the same style and color.Talbot's has linked computerized data sources to statistical tools to search for relationships that will produce more effective marketing communications,which is an example of ____.
A)electronic data interchange
B)Web tracking
C)pull technology
D)predictive analytics

Accepted Answer

Talbot's use of linking computerized data sources to statistical tools is an example of predictive analytics, which involves analyzing data to identify patterns and make predictions about future behavior. In this case, Talbot's is using customer data to predict which products may be of interest to Laurie based on her previous shopping history.

Question 18

Parties that furnish information on the World Wide Web are called ____.
A)browsers
B)content providers
C)search engines
D)Intranets

Accepted Answer

Browsers are software that allow users to access the internet and view web pages. Search engines are websites that allow users to search for specific information on the internet. Intranets are private internal networks within a company or organization. Content providers create and publish information, media, or other materials on the internet for users to access. Therefore, the parties that furnish information on the World Wide Web are content providers.

Question 19

Information that is accurate,valid,and reliable is said to be of high ____________________.

Accepted Answer

The answer of Information that is accurate,valid,and reliable is said...

Question 20

In information technology,____________________ is data formatted (structured)to support decision-making or define the relationship between two facts.

Accepted Answer

The answer of In information technology,____________________ is data formatted (structured)to...

Quiz 2: Information Systems and Knowledge Management

A Web site address that Web browsers recognize is called a(n) ____.

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal,corporate,and university libraries for a fee.LexisNexis is an example of a data ____.

Data collected in an open data partnership is ____.

An Internet user sets up his computer so that it will send him regular news about his favorite professional football team.What application is in use?

Which technique covertly discovers and records the websites that consumers visit?

Yahoo! and Google are examples of ____.

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment.What is Melanie performing?

When you visit Web sites,most likely,a small computer file that records your Web usage history is created.This small computer file is called a(n) ____.

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n)____________________.

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site.This is an example of ____.

CompuStat,which publishes financial data,such as income statements and balance sheets,is an example of which type of database?

When a marketing manager has sufficient information to make a good decision,the information is said to be ____________________.

Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.

Procter & Gamble regularly monitors trends and information posted about their products and brands by consumers on several Web sites.Which source of data input does this represent?

Most companies use a private data network that uses Internet standards and technology,but only allows those individuals whom the organization deems as appropriate participants to access data.This is an example of a(n) ____.

Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis.What term describes this function?

Parties that furnish information on the World Wide Web are called ____.

Information that is accurate,valid,and reliable is said to be of high ____________________.

In information technology,____________________ is data formatted (structured)to support decision-making or define the relationship between two facts.