Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not.His use of secondary data to help specify this relationship is an example of ____.
A)data transformation
B)validation
C)reliability
D)model building

Question

Quizplus · Accepted Answer

Lance is using secondary data to build a model that explains the relationship between advertising and sales. Model building involves creating a mathematical or conceptual representation of a phenomenon, in this case, the relationship between advertising and sales.

Lance Has Noticed That Companies That Advertise a Lot Seem