Question 1

A trial run of a survey with a group of respondents who are representative of the target group for the survey is called a ____.
A)callback
B)pretest
C)drop-off method
D)dry run

Accepted Answer

A pretest is a trial run of a survey with a group of respondents who are representative of the target group for the survey. It is conducted to test the clarity, relevance, and effectiveness of the survey questions before they are administered to the actual sample. The other options (callbacks, drop-off method, and dry run) do not refer to the process of pretesting a survey.

Question 2

John was called by a market researcher and asked a few questions about his television viewing habits.The researcher then asked him to go to a Web site to complete a more comprehensive survey.This type of study that employs a combination of survey methods is called a ____.
A)two-stage survey
B)pre- and posttest
C)multi-media survey
D)mixed-mode survey

Accepted Answer

A mixed-mode survey employs a combination of survey methods, such as telephone interviews and online surveys, to collect data from different groups of participants. This approach can improve response rates and allow researchers to reach a broader sample.

Question 3

When a research agency conducts all telephone interviews from a single location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively,____ is being used.
A)central location interviewing
B)single-mode interviewing
C)synergistic interviewing
D)quick-response interviewing

Accepted Answer

Central location interviewing refers to conducting all telephone interviews from a single location, where trained interviewers can be hired and supervised to maintain high-quality interviewing standards. This approach allows for better control and coordination of the interviewing process. Single-mode interviewing, synergistic interviewing, and quick-response interviewing are not relevant to this approach.

Question 4

Which survey research method is typically the most expensive?
A)door-to-door personal interview
B)mall intercept personal interview
C)telephone interview
D)mail survey

Accepted Answer

This survey research method involves sending interviewers to respondents' homes, which can be expensive due to costs such as transportation, training and salaries for interviewers, and incentives for respondents.

Question 5

Which term is sometimes used to refer to interviewers filling in responses for respondents that do not really exist?
A)curb-stoning
B)auspices bias
C)self-selection
D)mere-measurement effect

Accepted Answer

Curb-stoning refers to the unethical practice of interviewers or surveyors fabricating survey data by filling in responses for respondents who do not exist or who have not actually given a response.

Question 6

Chance variations in sampling due to the elements included in the sample are called ____________________ error.

Accepted Answer

The answer of Chance variations in sampling due to the...

Question 7

When primary data are collected by asking respondents questions,these data are being obtained via a(n)____________________.

Accepted Answer

The answer of When primary data are collected by asking...

Question 8

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service,we say that the sample contains ____.
A)sample selection error
B)acquiescence bias
C)social desirability error
D)auspices bias

Accepted Answer

The sample selection error occurs when the sample is not representative of the target population, and in this case, the sample does not include people with unlisted numbers or who do not have landline telephone service, which means that it is not a random sample of the population.

Question 9

Which survey research method offers the lowest degree of respondent anonymity?
A)telephone interview
B)mail survey
C)mall intercept interview
D)Internet survey

Accepted Answer

Mall intercept interviews involve approaching individuals in public places such as shopping malls to ask them questions directly. This method offers the lowest degree of respondent anonymity because the interviewer and respondent are in direct, face-to-face contact, making it easier to identify the respondent compared to methods like telephone, mail, or Internet surveys where the respondent can remain more anonymous.

Question 10

Survey software can require someone to answer a question but this too could be seen as unethical.How can the ethical issue best be resolved?
A)This issue cannot be resolved, so the question should be removed.
B)Respondents can be told in the informed consent process that there are required questions.
C)Respondents can be paid or given some other incentive to answer the question.
D)A "do not know" or "prefer not to answer" alternative can be included with the question.

Accepted Answer

Including a "do not know" or "prefer not to answer" alternative with the question is the best way to resolve the ethical issue. This allows respondents to answer truthfully without feeling obligated to provide information they are uncomfortable sharing. Offering an alternative to answer the question is also important for gathering accurate data.

Question 11

When an interviewer fails to write the respondent's answer to a question verbatim because the respondent talks faster than the interviewer can write,____ has occurred.
A)acquiescence error
B)interviewer error
C)auspices bias
D)interviewer cheating

Accepted Answer

This is an instance of interviewer error where the interviewer is unable to keep up with the respondent's pace of speaking and fails to write their answer verbatim.

Question 12

Which survey method offers the least geographic flexibility?
A)telephone interview
B)door-to-door personal interview
C)Internet survey
D)mail survey

Accepted Answer

Door-to-door personal interviews offer the least geographic flexibility since the interviews are conducted in-person at the respondent's home or workplace. This method requires interviewers to travel to specific locations and can limit the sample size to certain geographic areas. Telephone interviews, internet surveys, and mail surveys all offer greater geographic flexibility since respondents can complete them from any location.

Question 13

Which type of bias is occurring when a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer?
A)interviewer bias
B)auspices bias
C)administrative bias
D)acquiescence bias

Accepted Answer

Interviewer bias occurs when the presence or behavior of the interviewer influences the responses of the interviewee, such as when a respondent gives a socially desirable answer to impress the interviewer.

Question 14

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?
A)random sampling bias
B)social desirability bias
C)administrative bias
D)interviewer cheating

Accepted Answer

This bias is known as social desirability bias, where respondents tend to give answers that they believe are socially acceptable or favorable, leading to inaccurate results.

Question 15

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called ____.
A)churn
B)return ratio
C)response rate
D)success rate

Accepted Answer

Response rate is the percentage of eligible people who completed or returned the survey. Churn refers to the rate at which customers or subscribers stop using a product or service, and is not relevant to surveys. Return ratio and success rate are not commonly used terms in survey research.

Question 16

Surveys in which the respondent takes the responsibility for reading and answering questions are called ____.
A)self-administered questionnaires
B)independent questionnaires
C)stand-alone surveys
D)interactive questionnaires

Accepted Answer

Self-administered questionnaires are surveys in which the respondent takes the responsibility for reading and answering questions. The other choices are not commonly used terms in survey research.

Question 17

The person who answers questions in a mail survey is called a(n)____________________.

Accepted Answer

The answer of The person who answers questions in a...

Question 18

When the results of a sample deviate in a significant way from the true value of the population mean,we say that the study has ____________________ bias.

Accepted Answer

The answer of When the results of a sample deviate...

Question 19

When a mistake in the implementation of the design of a research study is made,we say that the study has ____________________ error.

Accepted Answer

The answer of When a mistake in the implementation of...

Question 20

When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview,____ has occurred.
A)interviewer cheating
B)auspices bias
C)interviewer error
D)social desirability bias

Accepted Answer

The term for this situation is interviewer error, where the interviewer accidentally selects the wrong response on a checklist. It is not considered cheating, as it is unintentional. It is also not auspices bias, which refers to the influence of the organization or institution on the interview process. Social desirability bias refers to a person's tendency to respond in a way that they think is socially acceptable or desirable, which is not relevant in this situation.

Quiz 7: Survey Research

A trial run of a survey with a group of respondents who are representative of the target group for the survey is called a ____.

John was called by a market researcher and asked a few questions about his television viewing habits.The researcher then asked him to go to a Web site to complete a more comprehensive survey.This type of study that employs a combination of survey methods is called a ____.

When a research agency conducts all telephone interviews from a single location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively,____ is being used.

Which survey research method is typically the most expensive?

Which term is sometimes used to refer to interviewers filling in responses for respondents that do not really exist?

Chance variations in sampling due to the elements included in the sample are called ____________________ error.

When primary data are collected by asking respondents questions,these data are being obtained via a(n)____________________.

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service,we say that the sample contains ____.

Which survey research method offers the lowest degree of respondent anonymity?

Survey software can require someone to answer a question but this too could be seen as unethical.How can the ethical issue best be resolved?

When an interviewer fails to write the respondent's answer to a question verbatim because the respondent talks faster than the interviewer can write,____ has occurred.

Which survey method offers the least geographic flexibility?

Which type of bias is occurring when a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer?

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called ____.

Surveys in which the respondent takes the responsibility for reading and answering questions are called ____.

The person who answers questions in a mail survey is called a(n)____________________.

When the results of a sample deviate in a significant way from the true value of the population mean,we say that the study has ____________________ bias.

When a mistake in the implementation of the design of a research study is made,we say that the study has ____________________ error.

When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview,____ has occurred.