PANAS measures of emotions include physiological responses such as sweating,heart rate,and brain imaging which can document activity in areas of the brain.
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Q18: Consumer needs start the consumption process because
Q19: Drinking soft drinks because one really likes
Q20: The most basic needs are addressed with
Q21: Emotions create visceral responses,meaning that certain feeling
Q22: Things that lower a consumer's mood make
Q24: Emotional involvement drives one to consume generally
Q24: Autonomic measures of assessing emotional activity require
Q25: Consumers in bad moods tend to make
Q26: Research shows that consumers who are in
Q28: The consumer with relatively high emotional expressiveness
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