Drinking soft drinks because one really likes the taste is driven by hedonic motivations.
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Q15: Regulatory focus theory puts forward the notion
Q16: Homeostasis refers to the fact that the
Q17: When a consumer is highly involved,there is
Q18: Consumer needs start the consumption process because
Q20: The most basic needs are addressed with
Q21: Emotions create visceral responses,meaning that certain feeling
Q22: Things that lower a consumer's mood make
Q23: PANAS measures of emotions include physiological responses
Q24: Emotional involvement drives one to consume generally
Q38: Enduring involvement is not temporary but rather
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