A new western-themed family steakhouse requires its employees to dress like cowboys and cowgirls from head-to-toe with cowboy hats,red-and-white checkered shirts,blue jeans,and cowboy boots.The owners believe that this specific appearance is needed to generate the emotional reaction it seeks from its customers.This dressing requirement for employees is an example of _____.
A) emotional labor
B) emotional contagion
C) aesthetic labor
D) aesthetic expression
E) emotional expressiveness

Question

Quizplus · Accepted Answer

The requirement for employees to dress in a specific way to create a certain appearance and generate a particular emotional response from customers is an example of aesthetic labor. Aesthetic labor involves employees using their appearance and demeanor to create a specific impression and emotional reaction from customers. In this case, the employees' cowboy and cowgirl clothing is meant to create a western-themed atmosphere and evoke feelings of nostalgia and fun in customers.

A New Western-Themed Family Steakhouse Requires Its Employees to Dress