Which of the following is true of the experiential decision-making perspective?
A) It assumes that consumers follow a "think-feel-do" hierarchy in making decisions.
B) It assumes that consumers' decision-making involves extensive cognitive effort.
C) It assumes that consumers' decision-making processes merely focus on utilitarian value.
D) It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption.
E) It assumes that consumers derive value from the end result of their decisions and not the experience.

Question

Quizplus · Accepted Answer

The experiential decision-making perspective assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption. It emphasizes the importance of hedonic value and emotional responses in decision-making processes.

Which of the Following Is True of the Experiential Decision-Making