Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?
A)Reducing prices is the most effective technique that helps increase product sales.
B)Customers do not buy products unless the products are adequately promoted.
C)Business firms should give maximum emphasis to advertising strategies.
D)Business firms need to have a good understanding of the needs of the marketplace.

Question

Quizplus · Accepted Answer

A critic of the sales-orientation philosophy is likely to argue that reducing prices and promoting products may not be effective if the business does not have a good understanding of the needs of the marketplace. Instead, they would suggest that business firms need to focus on understanding the needs and wants of customers first, and then tailor their products and marketing strategies accordingly. This approach is known as the marketing-orientation philosophy, which is considered more customer-centric compared to the sales-orientation philosophy.

Which of the Following Opinions Is a Critic of the Sales-Orientation