A local grocer groups his customers into specific groups based on what they buy and when they shop.The grocer then schedules shipments of specific items based on these customer segments and offers different promotions to different customer groups.This is an example of customer relationship management.

Question

Quizplus · Accepted Answer

This scenario describes the grocer using customer data (grouping based on buying habits and timing) to manage and tailor the customer experience, which is the essence of customer relationship management.

A Local Grocer Groups His Customers into Specific Groups Based