Which of the following is a similarity between a production orientation and a sales orientation?
A) Both ignore the importance of assessing a firm's internal capabilities.
B) Both lack an understanding of the needs and wants of the marketplace.
C) Both place little emphasis on the assessment of manufacturing plants and facilities.
D) Both fail in a market where demand exceeds supply.

Question

Quizplus · Accepted Answer

Both production orientation and sales orientation focus more on the company's needs rather than the needs and wants of the marketplace, often leading to a lack of understanding of consumer demands.

Which of the Following Is a Similarity Between a Production