The strategy of improving relationships with existing customers,which is based on the assumption that most customers prefer to maintain an ongoing relationship with one organization rather than switch continually among providers in their search for value,is defined as ______.
A) customer value
B) relationship marketing
C) teamwork
D) empowerment

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building and maintaining long-term relationships with customers, assuming they prefer ongoing relationships with one organization.

The Strategy of Improving Relationships with Existing Customers,which Is Based