Which of the following statements is true of market-oriented firms?
A) They focus on their internal capabilities rather than on the desires and needs of the customers.
B) They believe that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
C) They assume that the sale of goods or services does not depend on an aggressive sales force but rather on a customer's decision to purchase that product.
D) They claim that people must give up something in order to receive something else they would rather have.

Question

Quizplus · Accepted Answer

Market-oriented firms prioritize understanding and meeting the needs and desires of customers, believing that customer satisfaction leads to sales, rather than relying on aggressive sales techniques.

Which of the Following Statements Is True of Market-Oriented Firms