Which of the following is a drawback of a sales orientation?
A) It gives excessive importance to the needs and wants of the marketplace.
B) It cannot convince people to buy goods that are neither wanted nor needed.
C) It places high emphasis on the assessment of manufacturing plants and facilities.
D) It gives importance to the production function over other functions.

Question

Quizplus · Accepted Answer

A sales orientation focuses on selling products rather than understanding consumer needs, which can lead to trying to sell products that are not wanted or needed by consumers.

Which of the Following Is a Drawback of a Sales