Which of the following statements is true of the marketing concept?
A)It states that an organization should satisfy customer wants and needs while meeting organizational objectives.
B)It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition.
C)It states that firms should give maximum importance to aggressive promotional and advertising activities.
D)It states that marketing solely means selling things and collecting money.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes the importance of satisfying customer wants and needs while also meeting the objectives and goals of the organization. It involves understanding and analyzing customer needs and wants, creating a product or service that meets those needs, and promoting and delivering that product to the target market. It also involves building long-term relationships with customers by providing quality products and services that meet their needs and expectations. The marketing concept takes into account the competitive landscape and encourages organizations to stay aware of the strengths and weaknesses of their competition. It is not solely focused on promotional and advertising activities or just selling things and collecting money.

Which of the Following Statements Is True of the Marketing