Which of the following is a drawback of the production-orientation philosophy?
A)It ignores the importance of assessing a firm's internal capabilities.
B)It overlooks the importance of market research.
C)It places little emphasis on the assessment of manufacturing plants and facilities.
D)It gives importance to the sales function over other functions.

Question

Quizplus · Accepted Answer

The production-orientation philosophy emphasizes on producing large quantities at low cost and assumes that consumers will prefer affordable products which would result in increased sales. However, this philosophy overlooks the importance of market research and understanding the needs and preferences of the customers. Therefore, the answer is option B, as it highlights a drawback of production-orientation philosophy.

Which of the Following Is a Drawback of the Production-Orientation