Filmin Inc.has decided to increase the production of its printers.Filmin does not conduct market research before making its marketing decisions.To ensure profits for the company,Filmin has instructed its marketing force to aggressively advertise and promote its printers.The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used.After increasing production of printers,the company plans to reduce the prices of the printers to encourage customers to buy them.Filmin appears to have a__________orientation.
A)task
B)production
C)sales
D)customer

Question

Quizplus · Accepted Answer

Filmin's focus on aggressive advertising and promotion, as well as its plan to reduce prices, indicates a sales orientation. This approach prioritizes selling as many products as possible through tactics such as heavy promotion and discounts, without necessarily considering customer needs or preferences.