Candy's Chocolates Inc.is a confectionary company that manufactures only one product.Unlike its competitors,the firm does not have its target customer base as children.Instead,it promotes its product using the same strategy across consumers of all age groups.Given this information,Candy's Chocolates Inc.has adopted a(n)_____ strategy.
A)multisegment targeting
B)niche targeting
C)undifferentiated targeting
D)concentrated targeting

Question

Candy's Chocolates Inc.is a confectionary company that manufactures only one product.Unlike its competitors,the firm does not have its target customer base as children.Instead,it promotes its product using the same strategy across consumers of all age groups.Given this information,Candy's Chocolates Inc.has adopted a(n)_____ strategy.​
A)multisegment targeting
B)​niche targeting
C)​undifferentiated targeting
D)concentrated targeting

Quizplus · Accepted Answer

Candy's Chocolates Inc. has adopted an undifferentiated targeting strategy because it promotes its product using the same strategy across consumers of all age groups, rather than targeting specific segments or niches.