_____ is a means of displaying or graphing,in two or more dimensions,the location of products,brands,or groups of products in customers' minds.
A)Market segmentation
B)Product positioning
C)Perceptual mapping
D)Product tracing

Question

_____ is a means of displaying or graphing,in two or more dimensions,the location of products,brands,or groups of products in customers' minds.​
A)Market segmentation
B)​Product positioning
C)​Perceptual mapping
D)Product tracing

Quizplus · Accepted Answer

Perceptual mapping is a tool used by marketers to visually display the perception of customers about a product or brand. It allows them to identify the position of a product or brand in comparison to its competitors in the market based on customer perception. This helps the marketer to make better decisions regarding product positioning and marketing strategies. Market segmentation is a process of dividing the market into smaller groups based on certain characteristics. Product positioning is the process of creating an image or identity of a product in the minds of the target customers. Product tracing is a process of tracking the movement of products from their origin to the consumers. Perceptual mapping is the only option that accurately fits the given definition.

_____ Is a Means of Displaying or Graphing,in Two or More