Question 1

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

Accepted Answer

The statement is false. UPCs are commonly used not just for shopping products, but also for tracking inventory, managing supply chain operations, and more. The time required to scan them is usually quick and efficient.

Question 2

A difference between informational labeling and persuasive labeling is that informational labeling:
A)focuses on a promotional theme or logo rather than consumer information.
B)increases a consumer's cognitive dissonance after the purchase.
C)helps a consumer make proper product selections.
D)gives the impression of environmental friendliness to a product.

Accepted Answer

Informational labeling is designed to provide more factual and objective details about a product, such as nutritional or safety information, in order to help consumers make informed choices. This is in contrast to persuasive labeling, which is meant to influence a consumer's attitudes or behaviors towards a product. Therefore, the correct answer is C, as it accurately describes the purpose of informational labeling.

Question 3

Which of the following is true of an express warranty?
A)It gives the impression of environmental friendliness to a product.
B)It contains an unwritten guarantee about the performance of a product.
C)It prohibits other firms from using a brand or part of a brand without permission.
D)It ranges from simple statements to extensive documents written in technical language.

Accepted Answer

An express warranty is a written or oral statement by the seller about the quality or performance of the product. It can range from simple statements to extensive documents written in technical language, but it always involves a specific promise or guarantee about the product.

Question 4

Which of the following is true of a specialty product?
A)It is widely distributed in a geographic area in order to sell sufficient quantities to meet profit goals.
B)It is marketed using selective,status-conscious advertising that maintains its exclusive image.
C)It is bought only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.
D)It is sold using aggressive personal selling as consumers do not seek out this type of product.

Accepted Answer

A specialty product is a type of consumer product with unique characteristics or brand identification for which a significant group of consumers is willing to make a special purchase effort. To maintain its exclusive image and appeal to its target market, specialty products are marketed using selective, status-conscious advertising.

Question 5

Compared to convenience products,shopping products are:
A)sold through aggressive personal selling and highly persuasive advertising.
B)usually more expensive and are found in fewer stores.
C)purchased without significant planning.
D)available everywhere,including department stores,gas stations,and vending machines.

Accepted Answer

Shopping products are usually more expensive and are found in fewer stores. They require more planning and comparison before purchase than convenience products, which are widely available in many stores and purchased without much thought. Advertising for shopping products tends to be more informative rather than persuasive, and personal selling may be involved, but not necessarily aggressive.

Question 6

Which of the following is true of an implied warranty?
A)It prohibits other firms from using a brand or part of a brand without permission.
B)It identifies the brand of a part that makes up the product.
C)It ranges from simple statements to extensive documents written in technical language.
D)It comes with the sale of every product under the Uniform Commercial Code.

Accepted Answer

An implied warranty is a legal obligation that automatically comes with the sale of every product under the Uniform Commercial Code (UCC). It ensures that the product is fit for its intended purpose, can be used safely, and is of reasonable quality.

Question 7

Each product item in the product mix always requires a separate marketing strategy.

Accepted Answer

A product mix can include multiple products that may share similar marketing strategies, especially if they target similar customer segments or share brand messaging.

Question 8

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:
A)brand equity
B)product item
C)product mix
D)promise index

Accepted Answer

The answer of A number of yogurts are marketed under...

Question 9

Which of the following is considered an advantage of decreasing a product's quality?
A)It gives manufacturers greater ability to raise prices for the product.
B)It allows manufacturers to appeal to target markets unable to afford the original product.
C)It motivates customers to replace worn out products.
D)It enhances the ease of coordinating promotion from market to market.

Accepted Answer

Decreasing a product's quality may result in a lower production cost, which in turn enables manufacturers to offer a lower-priced option. This allows them to appeal to target markets that may not be able to afford the original product, increasing their customer base and overall sales.

Question 10

Which of the following is true of product lines?
A)They mandate a separate marketing strategy for each line.
B)They provide economies of scale in advertising.
C)They involve greater transportation and warehousing costs than product items.
D)They help distinguish each version of a product from the others offered by a company.

Accepted Answer

Product lines provide economies of scale in advertising because they allow a company to market a group of related products together, which can reduce overall marketing costs.

Question 11

Trademark protection and rights only last for five years.

Accepted Answer

Trademark protection and rights can last indefinitely if the owner continues to use and renew them regularly. While initial registration lasts for 10 years, it can be renewed indefinitely every 10 years.

Question 12

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

Accepted Answer

The answer of A one-brand-name strategy is useful when the...

Question 13

Bar codes are read by computerized optical scanners that match codes with brand names,package sizes,and prices.

Accepted Answer

This statement is true. Bar codes are designed to be read by computerized optical scanners, which decode the patterns of bars and spaces to identify the particular product, its package size, and its price. This information is then transmitted to the point-of-sale system, where the price is automatically calculated and added to the customer's account.

Question 14

When deciding on distribution plans for specialty products,companies generally ensure that the items are:
A)made directly available to a consumer through a salesperson,direct mail,or direct response advertising.
B)relatively inexpensive and merit little shopping effort.
C)always marketed as unsought products.
D)distributed to only a few stores in a geographic area.

Accepted Answer

Specialty products are unique and usually have a higher price point than everyday items. Therefore, companies aim to distribute them in limited quantities through exclusive channels. This approach creates a sense of scarcity and exclusivity, which can generate demand for the product. By limiting the number of stores, companies can control the sales volume and ensure that the product is presented in a way that aligns with their brand image.

Question 15

Convenience products,though inexpensive,require considerable shopping effort by buyers.

Accepted Answer

Convenience products are designed to provide easy access and save time for consumers. They are typically low-cost items that are bought frequently and require minimal effort to purchase. Therefore, convenience products do not require considerable shopping effort by buyers.

Question 16

Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality.

Accepted Answer

Product modification can occur for a variety of reasons, including changes to the product's aesthetic or visual appearance. These changes may be made to improve the product's appeal to the target market or to keep up with changing trends and consumer preferences. Similarly, modifications may also be made to improve the product's quality or functionality, such as adding new features or improving existing ones.

Question 17

Services and ideas are not considered products because they are intangible.

Accepted Answer

The answer of Services and ideas are not considered products...

Question 18

Elsem Foods is a manufacturer of food and beverages.It manufactures several varieties of foods like potato chips,cupcakes,candies,crackers,fruit juices,and carbonated drinks.It introduced a new line of baked potato chips in different flavors.It receives its largest profit from its newly introduced line of hundred percent fruit juices that are available in different flavors,such as orange,apple,litchi,cranberry,and so on.Which of the following is a product item of Elsem Foods?
A)Baked potato chips
B)Cupcakes
C)Hundred percent orange juice
D)Beverages

Accepted Answer

Elsem Foods manufactures several varieties of foods and beverages, including baked potato chips, cupcakes, and fruit juices. The question specifically mentions that Elsem Foods receives its largest profit from its newly introduced line of hundred percent fruit juices, which are available in different flavors. Therefore, hundred percent orange juice is a product item of Elsem Foods.

Question 19

An organization's product mix includes all of the products it sells.

Accepted Answer

An organization's product mix includes all of the products it sells, which can include different variations of the same product or completely different products within the same product line.

Question 20

When a product name becomes generic,the product name is no longer recognized as the exclusive property of a firm.

Accepted Answer

When a product name becomes generic, it means that it has become a common term used to refer to an entire category or type of product, rather than a specific brand name, and therefore no longer belongs exclusively to a specific firm. Examples of previously trademarked product names that have become generic include Kleenex, Band-Aid, and Velcro.

Quiz 10: Product Concepts

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

A difference between informational labeling and persuasive labeling is that informational labeling:

Which of the following is true of an express warranty?

Which of the following is true of a specialty product?

Compared to convenience products,shopping products are:

Which of the following is true of an implied warranty?

Each product item in the product mix always requires a separate marketing strategy.

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:

Which of the following is considered an advantage of decreasing a product's quality?

Which of the following is true of product lines?