Each part of the service mix should make a different contribution to achieving a firm's goals.

Question

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Each part of the service mix, including product, price, promotion, and place, should be strategically developed and implemented to make a unique contribution to achieving the firm's goals, such as revenue growth or market share expansion. A well-balanced service mix can help a company effectively compete in the marketplace and meet the diverse needs of its target customers.

Each Part of the Service Mix Should Make a Different