A bundled price is preferable when:

Question

Quizplus · Accepted Answer

Consumers generally prefer bundled prices as it simplifies the decision-making process and avoids the perception of being charged separately for each component of a service. This is especially applicable when the service is complex and involves multiple components. The other options do not align with the benefits of bundled pricing. Option A refers to the need for customization and suggests that a bundle price may not be a suitable option. Option B suggests highly individualized services which are unlikely to be bundled. Option D suggests that firms want to charge for supplementary services separately, which is the opposite of bundled pricing.

A Bundled Price Is Preferable When