Which of the following types of advertisements is likely to be more successful in transforming a person's negative attitude toward a product into a positive one?
A) Advertisements aimed at changing the person's deep-rooted values
B) Advertisements emphasizing luxury
C) Humorous advertisements
D) Dramatic advertisements
Correct Answer:
Verified
Q31: A disadvantage of newspaper advertising is that
Q32: An advertising campaign:
A)may contain a wide variety
Q33: _is a form of advertising designed to
Q34: _is the series of decisions advertisers make
Q35: If an advertiser wants to enhance the
Q37: Kriyoto Inc.is a retailer of printers,scanners,and other
Q38: A(n)_is the channel used to convey a
Q39: _is the cost of reaching one member
Q40: _is the element in the promotional mix
Q41: _ is the cost of reaching one
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