_____ is the cost of reaching one member of the target market.

Name: _____ is the cost of reaching one member of the target market.
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Question

_____ is the cost of reaching one member of the target market.​

Quizplus · Accepted Answer

Cost per thousand (CPM) is the cost of reaching one thousand members of the target market. It is widely used in advertising as a metric for comparing the costs of different advertising campaigns. Cost per click (CPC) is the cost of each click on a specific ad, Pay for order and Pay for placement are not relevant to this concept.

_____ Is the Cost of Reaching One Member of the Target