A benefit to the client of keeping an agency account team together over a number of assignments is

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Keeping an agency account team together over a number of assignments ensures consistency in the creative approach. This means that the team gets to know the client's brand, messaging, and target audience better over time, resulting in a more effective and coherent creative strategy. Consistency also helps build trust and a stronger relationship between the agency and the client.

A Benefit to the Client of Keeping an Agency Account