
One of the advantages of the fee system for the client is that
A) the agency can work on a retainer
B) media buy usually includes television spots
C) payment is based on media cost and not on the work provided
D) agency recommendations can be self-serving
E) client-agency relationship is weak
Correct Answer:
Verified
Q44: One type of advertising research is _
Q45: The agency of record is primarily responsible
Q46: The standard media commission rate paid to
Q47: Which of the following is an essential
Q48: The agency compensation system gaining in popularity
Q50: In order to evaluate the success of
Q51: Agencies, as a rule, will not accept
Q52: A benefit to the client of keeping
Q53: Today, many agencies believe the complex and
Q54: This compensation model would see marketers pay
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