Which of the following is a segmentation variable measuring buyers' needs and preferences?
A) Quality of the product
B) Importance of purchase
C) Geographic location of buyers
D) Size of purchase
Correct Answer:
Verified
Q25: Explain target marketing.
Q26: Which of the following is a use
Q27: Which of the following forms of segmentation
Q28: List the segmentation variables.
Q29: Which of the following segment of consumers
Q31: _ groups people according to the similarity
Q32: Which of the following types of segmentations
Q33: Explain the goal of strategic marketing segmentation.
Q34: Explain the activities and decisions in market
Q35: What is market segmentation?
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