Which of the following forms of segmentation seeks to identify narrowly defined segments using one or more of the segmentation variables?
A) Mass customization
B) Variety-seeking strategy
C) Microsegmentation
D) Specialized division

Question

Quizplus · Accepted Answer

Microsegmentation aims to identify narrowly defined segments based on one or more segmentation variables, such as demographics, psychographics, or behavior. Mass customization, variety-seeking strategy, and specialized division may involve segmentation, but they do not specifically aim to identify narrowly defined segments.

Which of the Following Forms of Segmentation Seeks to Identify