_____ occurs when two competing goods are seen as varying on any physical or nonphysical characteristics,including price.
A) Benchmarking
B) Flighting
C) Lifestyle segmentation
D) Product differentiation

Question

_____ occurs when two competing goods are seen as varying on any physical or nonphysical characteristics,including price. 
A) Benchmarking
B) Flighting
C) Lifestyle segmentation
D) Product differentiation

Quizplus · Accepted Answer

Product differentiation occurs when two competing goods are seen as varying on any physical or nonphysical characteristics, including price. This is the process of distinguishing a product or service from others in the marketplace.

_____ Occurs When Two Competing Goods Are Seen as Varying