______ include attitudes and brand awareness.
A) Use situation variables
B) Buyers' needs and preferences variables
C) Demographic variables
D) Purchase-behavior variables

Question

______ include attitudes and brand awareness.
A) Use situation variables
B) Buyers' needs and preferences variables
C) Demographic variables
D) Purchase-behavior variables

Quizplus · Accepted Answer

Buyers' needs and preferences variables include attitudes and brand awareness, as these factors directly influence a consumer's decision-making process and preferences towards certain products or brands.

______ Include Attitudes and Brand Awareness