Which of the following segmentation variables include brand awareness?
A) Use situation variables
B) Buyers' needs and preferences variables
C) Demographic variables
D) Purchase-behavior variables

Question

Quizplus · Accepted Answer

Brand awareness is related to buyers' needs and preferences as consumers may be more likely to choose brands they are familiar with or have heard of before. Use situation variables relate to the context in which a product is used, demographic variables relate to characteristics such as age, gender, and income, and purchase-behavior variables relate to past buying habits or behavior.

Which of the Following Segmentation Variables Include Brand Awareness